Google Tag Manager Tutorial for Beginners (2022)

A step-by-step guide on how to get started with Google Tag Manager (and install )

If you are working with Google Analytics 4, Google Ads, Facebook Pixel, or other analytics/marketing tracking tools, Google Tag Manager is a must. It lets you manage tracking codes much faster and easier.

If you are not sure how or where to get started, this is exactly what you need. In this 1.5-hour video, I’ll show you how to:
– Create your first container
– Create your first tags in GTM (we’ll use Google Analytics 4)
– How to make sure that your setup works properly
– And how to publish those changes (so that Google Analytics would start measuring your website traffic).
Additionally, some parts of the video will contain a quick introduction to Google Analytics 4 functionality.


00:00 – Intro
00:34 – What is Google Tag Manager?
05:00 – Create an account and container
08:32 – Account overview
12:36 – How to
16:45 – Tags, triggers, and variables
22:10 – Quick introduction to Google Analytics 4
32:07 – Tags. Tracking pageviews with Google Analytics 4
37:59 – Testing tags
48:36 – Publishing tags
53:06 – Implementing custom scripts
55:39 – Quick introduction Google Analytics 4 event tracking
01:03:41 – Triggers
01:11:39 – Event tracking (with GA4)
01:32:14 – What you should do next


✭ Free E-book: Google Tag Manager for Beginners

✭ Course: Google Tag Manager Masterclass for Beginners

=== LINKS ===

✭ How to install Google Tag Manager

See also  Hướng dẫn dùng phiếu giảm giá mua hàng tiktok

✭ Google Tag Manager Preview Mode not Working? Here’s how to fix it

✭ Chrome Extension: Tag Assistant Companion

✭ Documentation: Automatically tracked events in Google Analytics 4

✭ Documentation: Google Analytics 4 recommended events

✭ Documentation: Enhanced Measurement Events

📕 Free e-book: Getting Started with Google Analytics 4


✭ Facebook
✭ Twitter
✭ Linkedin

#googleanalytics4 #googletagmanager

About admin

Check Also

Hướng Dẫn Reset/Cài Đặt Lại Windows 10 Trên Laptop

Hướng Dẫn Reset/Cài Đặt Lại Windows 10 Trên Laptop

Bạn Sẽ PHẢI LÀM Việc Này Trước Khi Bán Laptop! 💥 | Hướng Dẫn Reset …


  1. Great tutorial, very helpful, thank you! I followed all steps and it seems to be working, however having a small issue, maybe you have experienced it before. I can see data in real time on Google Analytics, as well as Debug View when I connect tag Assistant (preview changes), however in GA – Admin – Data stream i keep receiving a message: Data collection isn’t active for your website. If you installed tags more than 48 hours ago, make sure they are set up correctly. Confusing me big time, i see data is coming through means I connected it correctly, but Data stream says opposite. Do you know what can be the issue? Thanks a lot!

  2. Fatih Mehmet GÜLEÇ

    You really know how to make someone deeply understand technology. Great job 👏

  3. Very well explained, thanks a lot

  4. Shweta Mahindrakar

    Very informative and detailed. Thanks much

  5. Watched 1.5 hrs and you skiped trhough the crutial part thanks for nothing mate

  6. Ani Grigoryan

    Treasure! The easiest explanation ever

  7. Mahesh Vangala

    How could we use dataLayer object in adobe launch?

  8. Hi, thanks for the video. When I paste the first code in my head tag, I got the following error message : Error : Expected ' } ' , got ' , ' ….I'm using NextJs. Does anybody have encounter this problem. Need help please. thank you.

  9. Chau Minh Pham

    This is very helpful! Thank you so much! I do have one question regarding connecting Tag Assistant to my website. I haven't inplemented GTM into my source code yet, is this why it doesn't allow me to connect with Tag Assistant? (waiting on dev to do that)

  10. Great information. Very helpful
    Thank you!

  11. Calvin Glennou

    Did you advertise B2C? What are the features?

  12. Rolando Rodil

    Thank you so much, Very Helpful.

  13. Ease Templates

    Great videos, thank you.

  14. Michael Scott

    DO we add G4 to our website and leave universal on there as well? Or does it need to be one or the other?

  15. Amazing tutorial!

  16. Dovile Keleraite

    Thanks for a wonderful tutorial Julius! What if we have already added GA4 code to our website directly, do we also need to add GA4 script to GTM? Is there any risk that pageviews will be counted twice?

  17. samiira dagan samiira dagan


  18. Aowlad Hossain

    very good

  19. everytime i look my ActivityWeb History i had history of Google Ads that i never used… History telling Used Ads..
    im not using google ads why my account is advertising that i didnt know?.

  20. Still no idea how to use it with NextJS for client's work.

  21. Danny Gonzalez Sanchez

    Great great video, I got like 50% of it, because it is very confusing for me, but it was way well explained

  22. Dr.Mohamed Baydon

    How can i add 10 likes on this video !

  23. Christina Wales

    Awesome video – you've been my virtual teacher helping me learn how to do this!! Question, does the GTM code need to be installed on EVERY single page of the website?

    I think that is my problem. It shows the tags fired when I check "container loaded" but once I click on another page, it says "history change" and it does not show a new page or that a tags were fired…

  24. A developer can be a male or female. I deal with nontech customers all the time. They really do not want to mess with anything in technology no matter how simple anyone tells them it is. That is why we techs still have a job. It is best to simply explain what something is and how it works. The knowledge that a developer knows is invaluable. Developers, programmers, and technology specialists understand how one system works with another system which is why they are able to do this type of job more successfully. I was trying to help a customer simply receive a link which was worse than pulling teeth. When I finally was able to view his computer I saw that he had many copies of the link. He did not understand what was on his PC so explaining stuff to him a hundred times will never help. My point is that the person who needs the service should decide who will do the job and for what reason, not the trainer. Learning all of this stuff costs lots of time that nontech people do not want to use to do it. I prefer to help them be successful by doing it correctly from the start than to fix what they messed up. No one wants a doctor to fly a plane they are on. I think people would prefer a pilot with the proper training to fly that plane.

  25. Excellent! I feel so much more confident now.

  26. great vid, thank you. I am HALF way through. When you add DRIFT in through a tag – does it badly effect site speed? Thanks.

  27. Best video I have ever watched

  28. Thank you so much!! Subscribed!

  29. That feeling when things finally start to make sense after reading endless trash SEO blogs. Thanks a bunch 🙏

  30. Well done, this is the most well explained tutorial I have ever seen on YouTube.

  31. Bashaer Page(شارة أنمي بالعربي)(ARABIC Anime)

    Thanks You are the best 👍

  32. Question about the G4 connection tag you walked us through creating and testing… Is this redundant if GA4 is already connected and collecting data in a live GA4 property already created (I watched your GA4 video and followed those steps a few months ago). I look forward to your answer.

  33. I am in the process of setting up all the SEO for my company. In what order should GA 4 and Tags Manager setup be? Should one be before the other or does it even matter?

  34. Thomas Plattin

    High quality content.Many thanks!

  35. Good

  36. Thank you for creating a very informative, helpful, and most importantly, current tutorial for Google Tag Manager.

  37. This is by far the best presentation I have watched. You are so informative and organized. You made it easy to understand and follow. Bookmarked for later reference

  38. Yasin Bahadori

    I really do appreciate the time, effort and precision spend on making these video tutorials. Thank you so much <3

  39. Thank you so much. This is a really helpful video.

  40. Screaming Lunatic Design Agency

    a great video! thank you!

  41. Well done! thank you !

  42. If I install GA4 wtih tag manager do I need also to copy a code in my site code?

  43. William Dahlstrom

    Fantastic work! Thank you👍